If you are running a business in India and want to automate WhatsApp messaging, two names come up repeatedly: Interakt and Wati. Both connect to the WhatsApp Business API and let you send broadcasts, set up chatbots, and manage customer conversations from a single dashboard.
But they are priced differently and built for different business sizes. Here is a straight comparison to help you decide which one makes more sense for your situation.
What Both Platforms Do
Interakt and Wati are both WhatsApp Business Solution Providers authorised by Meta. They give access to the WhatsApp Business API, which the regular WhatsApp Business app does not offer. Key capabilities with either platform: send broadcast messages to customer lists, set up automated replies and chatbot flows, manage multiple agents on one inbox, integrate with Shopify and WooCommerce, and send order updates and shipping notifications automatically.
Pricing Comparison (INR)
| Plan | Interakt | Wati |
|---|---|---|
| Starter | Rs. 2,756/month | Rs. 1,999/month |
| Growth | Rs. 4,284/month | Rs. 4,499/month |
| Advanced | Rs. 8,568/month | Rs. 9,999/month |
| Free trial | 14 days | 7 days |
Note: Meta charges separately for each conversation type. Both platforms pass these through at cost. The fees above are only for the software.
Feature Comparison
| Feature | Interakt | Wati |
|---|---|---|
| Broadcast messaging | Yes | Yes |
| Chatbot builder | Yes (visual) | Yes (visual) |
| Shopify integration | Yes, native and deep | Yes |
| COD confirmation automation | Yes | Limited |
| Abandoned cart recovery | Yes | Yes |
| API access | All plans | Growth and above |
| India support team | Yes | Email and chat only |
Where Interakt Stands Out
Interakt is built with Indian ecommerce sellers in mind. Its Shopify integration includes native support for COD order confirmation, return notifications, and upsell messages. If you run a D2C brand on Shopify in India, Interakt works out of the box without custom configuration. The 14-day free trial is also longer than Wati’s 7-day window.
Where Wati Stands Out
Wati’s starter plan at Rs. 1,999/month is cheaper than Interakt’s Rs. 2,756. For small businesses that primarily need broadcast messaging and basic automation without the ecommerce-specific workflows, Wati covers the basics at a lower entry cost.
Who Should Choose Interakt?
Interakt works best for Indian D2C brands and Shopify sellers with COD orders needing automated confirmation and NDR workflows. A clothing seller in Surat handling 50 to 200 orders a day would find Interakt’s India-specific automations valuable from day one.
Who Should Choose Wati?
Wati suits service businesses, coaching institutes, and local retailers who need basic broadcasts and auto-replies without deep ecommerce integration. The lower starter price makes it worth trying if your WhatsApp use case is simple.
Verdict
For Indian ecommerce sellers, Interakt is the better investment despite the higher starting price. The COD automation alone justifies the cost for anyone processing more than 30 orders a week. For non-ecommerce businesses, start with Wati’s cheaper plan and upgrade only if you need the advanced features.