ONDC now covers more than 616 cities and lists over 7.6 lakh sellers, but ONDC itself is not an app you sign up on. It is a protocol, a common language that lets a buyer on one app (say Paytm) discover and order from a seller who listed through a completely different app. That distinction confuses most first-time sellers researching “how do I get on ONDC,” because the real first step is picking a Seller Network Participant app, not visiting ondc.org and creating an account.
This list covers the seller-side apps Indian sellers commonly use to onboard onto the ONDC network as of 2026, what each one is actually built for, and what to check before you commit your catalog to one. It is written for kirana stores, D2C brands, and WhatsApp/Instagram sellers who have heard about ONDC and want a practical starting point, not a technical breakdown of the protocol itself.
Quick Verdict: If you already ship through Shiprocket, its Shiprocket 1S ONDC integration is the fastest path since your existing catalog and courier setup carries over. Check Shiprocket’s ONDC seller onboarding here. Kirana and retail-counter sellers running a POS system are usually better served starting with GoFrugal instead, since it bundles billing with ONDC listing rather than treating them as separate tools.
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Photo: Amanjeev / Wikimedia Commons, CC BY-SA 3.0
ONDC Seller Apps in India: Quick Comparison
| Tool | Best For | Price (Rs./month) | Rating |
|---|---|---|---|
| Shiprocket 1S (ONDC) | Sellers already using Shiprocket for shipping who want ONDC added on | Free to onboard; existing Shiprocket plan fees apply | 4.2/5 |
| GoFrugal | Kirana stores and retail counters wanting POS billing plus ONDC in one system | Free listing tier; paid POS add-ons for billing hardware | 4.0/5 |
| Digit8 (Mystore) | D2C brands wanting a dedicated storefront plus an ONDC sales channel | Free to list; paid tiers for storefront customization | 3.9/5 |
| Paytm for Business | Sellers who already use Paytm for UPI collections and want ONDC bundled in | Free to onboard | 4.0/5 |
| Bikayi | Instagram and WhatsApp-first small sellers moving into ONDC | Free tier; paid plans for automation and multi-channel sync | 3.8/5 |
Shiprocket 1S: Full Breakdown
Shiprocket built its ONDC integration directly into its existing seller dashboard, so a seller already using Shiprocket for courier bookings can list the same product catalog on the ONDC network without re-entering inventory in a separate app. Onboarding itself is free; you continue paying whatever Shiprocket shipping plan you are already on, and ONDC orders route through the same courier partners you already use for Meesho or Amazon orders.
The honest limitation: Shiprocket’s ONDC feature works best for sellers who already run a structured product catalog with SKUs and stock counts, since ONDC’s protocol expects real-time inventory sync. A seller still managing stock in a notebook will need to fix that first, on Shiprocket or any other app on this list.
GoFrugal: Full Breakdown
GoFrugal comes from the retail POS world, not the e-commerce world, which shows in how it packages ONDC: as one more sales channel connected to the same billing counter software a kirana or general store already runs. A shopkeeper in Coimbatore who bills customers through GoFrugal’s counter software can enable ONDC listing from the same dashboard, with stock levels syncing automatically between in-store sales and ONDC orders instead of needing separate inventory tracking.
Listing on ONDC through GoFrugal is free; the cost sits in GoFrugal’s own POS billing software and hardware, which a pure online-only seller with no physical counter does not need and would be paying for unnecessarily.
Digit8 (Mystore): Full Breakdown
Mystore positions itself as a full online storefront builder first, with ONDC as one distribution channel among several, similar to how a Shopify store can also list on Meesho. Listing on ONDC through Mystore is free, but the paid tiers add storefront customization, custom domains, and abandoned-cart recovery, features a seller only using it purely as an ONDC channel will not touch.
This fits a D2C brand from a city like Surat or Jaipur that wants its own branded storefront alongside ONDC reach, less so a seller who only wants the ONDC listing and nothing else, since a chunk of Mystore’s feature set goes unused in that case.
Paytm for Business: Full Breakdown
Paytm’s ONDC integration sits inside the same Paytm for Business app many sellers already use for UPI QR code collections, which removes one separate app from the seller’s daily routine. Onboarding is free, and orders placed through ONDC-connected buyer apps show up alongside a seller’s regular Paytm transaction history, which simplifies bookkeeping for a seller who was already reconciling GST invoices against Paytm settlements.
The trade-off is that Paytm’s ONDC seller tools are less catalog-management-focused than Shiprocket or Mystore, so a seller with a large, frequently changing product range may find inventory updates more manual here than on a dedicated e-commerce-first app.
Photo: Psubhashish / Wikimedia Commons, CC BY-SA 3.0
Bikayi: Full Breakdown
Bikayi grew out of helping sellers turn an Instagram or WhatsApp presence into a proper online store, and its ONDC listing sits on top of that same free storefront builder rather than as a separate product. A seller in Jaipur who has been taking orders through Instagram DMs and UPI screenshots can build a catalog on Bikayi’s free tier, connect it to ONDC, and keep running WhatsApp order confirmations the same way she already does, with less of a workflow change than switching to a dedicated e-commerce platform.
The free tier caps at a limited number of products and orders a month, a detail worth checking against your actual catalog size before assuming it stays free at scale. Paid plans add automated WhatsApp order updates and multi-channel inventory sync across Instagram, WhatsApp, and ONDC together, which matters once a seller is juggling orders from more than one channel and manually updating stock starts causing mismatches.
Who Should Skip This
If you are still selling exclusively through a personal WhatsApp number or Instagram DMs with no formal catalog or GST registration, ONDC is not your next step yet. The network expects structured product listings, real-time stock, and in most categories a GST number tied to your business. Get your catalog and GST basics sorted on Meesho or your existing channel first, then revisit ONDC once you have that foundation in place.
Frequently Asked Questions
Is there a fee to list on ONDC itself?
No. ONDC is a protocol, not a company that charges sellers directly. Any cost comes from the Seller Network Participant app you choose to onboard through, and most of the apps in this list offer a free listing tier.
Do I need a GST number to sell on ONDC?
For most product categories, yes, a GST number is required to onboard as a seller, the same requirement most Indian marketplaces already have. A few service categories have relaxed requirements, so check with your chosen seller app directly.
Can I use more than one ONDC seller app at the same time?
Technically yes, since each app just connects your catalog to the network, but running the same inventory through two separate ONDC seller apps risks stock-count mismatches unless both apps sync in real time, so most sellers stick to one to start.
Which ONDC seller app is best for someone with zero existing online selling experience?
GoFrugal if you run a physical shop counter, since it combines billing and ONDC listing in one place. Bikayi if you have been selling casually over Instagram or WhatsApp and want the simplest path to a structured catalog.
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