ONDC (Open Network for Digital Commerce) is India’s most exciting opportunity for small sellers right now. Unlike Amazon or Meesho where one company controls everything, ONDC is an open network, meaning any seller can list products and reach buyers across multiple apps at once.
What Is ONDC and Why Should You Care?
ONDC is a government-backed initiative by DPIIT. Think of it as a common railway network, multiple buyer apps (Paytm, PhonePe, Magicpin, Pincode) and seller apps (Bizom, eSamudaay, Mystore) connect on the same network.
A saree seller in Surat can list on ONDC via Mystore and reach buyers on PhonePe’s Pincode app without paying Amazon’s 15–20% commission.
ONDC vs Meesho vs Amazon.in, Quick Comparison
| Feature | ONDC | Meesho | Amazon.in |
|---|---|---|---|
| Commission | 3–5% | 0% | 5–20% |
| Reach | Growing fast | 150M+ users | 300M+ users |
| Setup difficulty | Moderate | Easy | Moderate |
| Best for | All categories | Fashion, home, lifestyle | Everything |
| Payment settlement | 2–3 days | 7 days | 7 days |
Step-by-Step: How to Register as an ONDC Seller
Step 1: Choose a Seller App
You don’t register directly on ONDC, you register through a Seller Network Participant. Popular options: Mystore (best for beginners, free plan), eSamudaay, Bizom, Seller App.
Step 2: Gather Your Documents
GST Number (mandatory), PAN Card, bank account details, business address proof, and product photos. If you don’t have GST yet, apply at gst.gov.in, free for sellers below ₹20 lakh/year turnover.
Step 3: Register on Mystore
Go to mystore.in → Become a Seller → verify mobile → fill business details and GST → upload KYC documents → set up your store. Mystore verifies your account within 24–48 hours.
Step 4: List Your Products
Dashboard → Products → Add Product. Fill in product name, category, description, price, stock. Upload 3–5 high-quality photos (white background works best). Set shipping options. Publish.
Step 5: Manage Orders
Pack within 24–48 hours of receiving an order, generate a shipping label via your courier partner, update order status to Shipped with tracking number.
Tips for Your First Month on ONDC
- Price competitively, ONDC buyers compare prices across apps in real time
- Use Shiprocket for shipping, connects directly with most ONDC seller apps
- Respond to buyer queries fast, response time affects your visibility
- Start with your best 5–10 products, not everything at once
Ready to Start?
Register on Mystore, free and takes less than 30 minutes. For shipping, Shiprocket gives access to 17+ courier partners at discounted rates.